I woke up this Saturday morning and one of the first things I thought to do was check my email. Why?
I don’t know.
Was I expecting to have something really great in one of my inboxes? (I currently have 14 on my iPhone) I guess I was. The tech age has transformed me into a email checking, tweeting, facebooking, blogging, finance monitoring, web ad tracking, phone call dialing, texting fiend.
My daily tasks are diverse helping to run a few small companies in size from 5 people to 20 people, LeadLog being the newest and maker of dashboard lead management software.
While it does sound like a lot, monitoring many different things and communicating through all the channels does start to make sense in today’s business world. But, on Saturday morning do I really need to check my email? Maybe I’m hoping someone has stayed up late working on some multi-national, multi-conglomerate project that will cause such an influx of business it will not only change my weekend but the rest of my professional career.
I don’t think so.
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Hi, I run a few companies in varying industries. I’ve written up a few tips for anyone looking to hold their ground.
- Do what you say you are going to do.
When promising a customer with expectations, don’t let them down. It may be your last time. You are better off not saying anything unless you will actually be able to accomplish it.
- Treat each customer like they are your only customer.
There is a sense of “satisfaction” when you reach a level of sales and income that you are content with. After we reach it we tend to become looser on our standards and customer service. Remember how you got to where you are, because someone else will fill your place.
- Innovate, Innovate, Innovate, Then Create.
We don’t have to invent something to have a growing business, but we do need to put a twist on it to stand out above the rest. After you start to become a market leader, then you must create or be creative in marketing to hold your market share. Don’t let a sense of “satisfaction” kick in and become complacent.
- Spend like you’re always broke.
Forcing yourself to shop around for better deals will remind you how hard it is to make money and how easy it is to spend it. Your employees will appreciate your responsibility to having a healthy business that can make those “big ticket” purchases when you need to.
- Advertise, advertise, and then do even more advertising.
The last budget you want to cut is advertising. Cut it out, and you may have just as well started to dig your own grave. Someone else will take your spot, and they will surpass your business. Refer to Tip #4 to make sure you have an advertising budget.
Here’s an enhancement to make life a little bit easier. We have gotten numerous request for this update and we decided to go ahead and make it happen! Here is what we’ve done:
dashboard displays 50 leads per page by default. If you have 1000 leads you will have 20 pages full of leads. if you are working on page 4 and you click to see the detail profile of a lead to enter note or schedule a to-do, when you come back to your leads listing page dashboard will remember the page you were in.
This is extremely useful for our customers cause they won’t have to spend time going from page to page to get back to the page they were working.
Enjoy this new little piece of heaven!